Welcome to our 5th second-level analysis post on Tampa Bay Rays attendance from 2007-2013. This post examines attendance per promotion. For the Rays 2014 promotional schedule, click here.
(Note: This post will look at October games, but only as they pertain to the regular season. Postseason games will be examined at a later date.)
The following charts compare attendance per promotion to overall annual attendance averages. Future posts will look at promotion versus the average attendance for each specific day.
Our first chart looks at giveaways, to include hats, t-shirts, figurines, and everything except bobbleheads.
Here is a graphic representation of giveaway average attendance compared to yearly attendance average.
Here is the Rays average attendance for bobblehead giveaways. We have separated bobbleheads as they have a distinct secondary and collectable market.
This graph depicts the Rays average attendance during bobblehead promotions and the Rays annual average attendance.
(We have included the Joe Maddon Gnome in 2013 as a bobblehead and not just a “giveaway”.)
Here is the average post-game concert attendance versus average annual average attendance.
This graph depicts average post-game concert attendance versus average annual average attendance.
We will look more in-depth at concert attendance and compare post-game concert attendance difference versus average day of the week attendance in an upcoming post.
This chart depicts the Rays average attendance on “First Fridays”. First Fridays take place only a few blocks from Tropicana Field. According its website,
“First Friday is a monthly get-together on a roped-off block in downtown St. Petersburg that helps people meet up with friends and helps the Optimist Club raise funds for important projects. It has been the Club’s most successful fundraiser for eight years running.
The free event includes live music, refreshments for sale and local restaurants and merchants on hand to serve the needs of approximately 3,000 people who attend the evening of entertainment each month.”
This graph depicts the Rays average attendance on First Fridays compared to the team’s annual Friday averages.