Tampa Bay Rays Attendance Analysis: By Promotion 2007-2013

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Welcome to our 5th second-level analysis post on Tampa Bay Rays attendance from 2007-2013. This post examines attendance per promotion. For the Rays 2014 promotional schedule, click here.

(Note: This post will look at October games, but only as they pertain to the regular season. Postseason games will be examined at a later date.)

(For an examination of Rays attendance by month, click here. For an examination of Rays attendance by day of the week, click here. For an examination of attendance by starting pitcher, click here.)

The following charts compare attendance per promotion to overall annual attendance averages. Future posts will look at promotion versus the average attendance for each specific day.

Our first chart looks at giveaways, to include hats, t-shirts, figurines, and everything except bobbleheads.

Rays Promotions

Here is a graphic representation of giveaway average attendance compared to yearly attendance average.

Rays Giveaways chart

Here is the Rays average attendance for bobblehead giveaways. We have separated bobbleheads as they have a distinct secondary and collectable market.

Rays Bobbleheads Avg

This graph depicts the Rays average attendance during bobblehead promotions and the Rays annual average attendance.

Rays Bobbleheads

(We have included the Joe Maddon Gnome in 2013 as a bobblehead and not just a “giveaway”.)

Here is the average post-game concert attendance versus average annual average attendance.

Rays Concerts Avgs

This graph depicts average post-game concert attendance versus average annual average attendance.

Rays Concerts

We will look more in-depth at concert attendance and compare post-game concert attendance difference versus average day of the week attendance in an upcoming post.

This chart depicts the Rays average attendance on “First Fridays”. First Fridays take place only a few blocks from Tropicana Field. According its website,

“First Friday is a monthly get-together on a roped-off block in downtown St. Petersburg that helps people meet up with friends and helps the Optimist Club raise funds for important projects. It has been the Club’s most successful fundraiser for eight years running.

The free event includes live music, refreshments for sale and local restaurants and merchants on hand to serve the needs of approximately 3,000 people who attend the evening of entertainment each month.”

Rays First Friday Avgs

This graph depicts the Rays average attendance on First Fridays compared to the team’s annual Friday averages.

Rays First Friday

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