I’ve written about unprofessional Minor League Baseball employees before. Several times since I started this blog, Minor League Baseball employees have taken to twitter and compared their local attendance to Rays attendance.
Yes, Rays attendance is often not good by Major League standards, but it is superior to Minor League standards. (And of course, the Tampa Bay area is also home to four Minor League teams. But I digress.)
While most comments have been from MiLB employees’ personal Twitter accounts, there has never been a team account talk trash. Until now.
Like the comment below the tweet says, “Well done!”. It is absolutely great that the Red Wings had 9,576 people attend fireworks night at Frontier Field. That’s great.
(And I have often talked about how fireworks adds approximately 20% to attendance.)
But Red Wings attendance has nothing to do with the Rays. The second sentence is uncalled for and unprofessional.
Why would a team tweet something like that? It makes no sense. Unless this is a critique of the Rays business model. Perhaps the Red Wings front office is taking a jab at the Rays front office by showing the Rays that the Red Wings product is better received than the Rays’ product.
Because that’s what that tweet says to me.
No Major League team would ever compare their attendance numbers to another team. At least not in public. Especially not on their twitter feeds. And no Minor League team would compare their attendance with another teams’ on their twitter feeds. That too would be unprofessional.
It would be just as unprofessional if the Red Wings tweeted that they drew over 22x more people than the Dunedin Blue Jays Thursday night. The Dunedin Blue Jays drew only 428 fans, their second lowest amount of the season.
Attendance isn’t a contest. It is a daily barometer of marketing success. The Red Wings did well, no doubt, but the success of baseball isn’t when one team outdraws another. It’s when every team does well.