Category: Marketing

The Rays Cuban Opportunity

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According to several media outlets, the Rays were recently selected to be Major League Baseball’s representative in a 2016 exhibition game in Cuba. Apparently, there was a lottery, and the Rays won. No team needs to play in Cuba more…

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Marketing Chris Archer

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One of the biggest problems I see with baseball marketing is that baseball is marketed as “baseball the game”, not as a following of personalities. While there will always be those who follow the game for the wins, the losses,…

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