Women make up a growing segment of baseball fans. According to a May 2012 poll, 38% of women in Florida are either somewhat or very interested in baseball. For way too long, however, teams had no idea how to cater to this demographic. While some women (like some men) just go to the ballpark for the social experience, others want to be as into the game as possible. Teams’ initial marketing efforts were clunky and awkward, usually based on stereotypes instead of fandom. Only in the last few years are teams such as the Mets reaching out to these hardcore fans and giving them events worth their time.
On March 23rd, the Bradenton Marauders will host their 6th Annual Baseball Basics for Women Clinic. Being that the Marauders started play in 2010, they have done the clinic every year of their existence. According to the press release,
Pirates Major League and minor league players and coaches will instruct participants in hitting, catching, running the bases, and fielding. Each of the women will also receive a free t-shirt, a goodie bag filled with great prizes, like a free massage at Elements Massage, and a ticket to the Saturday, March 28 Spring Training game against the Blue Jays.
This promotion also coincides with the Marauders’ “Lady Marauders” program. This program provides benefits during the season, to include a t-shirt, drink specials, and admission to every Saturday night home game.
Good to see the Marauders reaching out to the female demographic. That’s a great way to build a strong and diverse fanbase.