Attendance Review: 2014 Bradenton Marauders

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Welcome to our fifth 2014 attendance review and our first attendance review post on the Bradenton Marauders, minor league affiliate of the Pittsburgh Pirates.

Background:

The Bradenton Marauders began play in 2010. The Pittsburgh Pirates moved the former Sarasota Reds to Bradenton, where the Pirates have trained since 1969. The Bradenton Marauders play their home games in McKechnie Field, a stadium built in 1923. The Marauders were the first minor league team in Bradenton since 1926. The current population of Bradenton is 50,672.

Bradenton Marauders 2014:

Home Games: 70

Total attendance: 104,584 (down 4.8% from 2013: 109,845)

Average: 1,609 (down 10.24% from 2013: 1,772)

Highest attended game: 5,223 on Monday, June 23rd vs Palm Beach

Lowest attended game: 600 on Monday, Aug 25th vs Fort Myers

Low point of average attendance: Game 7, April 18th (1,128)

Double headers: 5 (May 3, May 15, July 17, Aug 7, Aug 31)

Cancellations: 0

Notable rehab assignments: None

Other notable appearances: None

Breakdown:

(red highlight = below annual average of 1,609)

Overall:

Marauders 2014 total attendance

By Month:

Marauders 2014 attendance by month graph

The following graph depicts the average attendance by month.

Marauders 2014 attendance by month chart

Notice how similar attendance is per month from May to August. Could this be possibly due to the stability of season tickets or corporate sales?

By Day:

Marauders 2014 attendance by day chart

Bradenton Marauders attendance increased 14% on the weekends compared to their average Monday through Thursday attendance.

  • Mon-Thurs average attendance: 1,548
  • Sat-Sun average attendance: 1,790
  • Difference: +14%

The following graph depicts the average attendance by day.

Marauders 2014 attendance by day

The following chart shows how often each day outdrew the day prior.

Marauders 2014 attendance by day up

By Opponent:

Marauders 2014 attendance by opponent

By Starting Pitcher:

Marauders 2014 attendance by starter

This chart depicts how attendance reacted from one starter to the next. If a pitcher is a great draw, the percentage between he and the prior starter should be higher.

Marauders 2014 attendance by starter up

By Promotion:

Marauders 2014 attendance by promotion

Other one-time events included Star Wars Night, a visit by the Pittsburgh Pirates mascot, the annual “Condiment Duel”, and Summer Camp Day.

The following chart shows how well promotions did compared to the prior day’s attendance.

Marauders 2014 attendance by promotion up

By Day/Night, Weekday/Weekend Splits:

Marauders 2014 attendance day night wk wknd

We will have further breakdowns of these attendance numbers and how they relate to long-term trends in upcoming posts.

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