Month: March 2017

Baseball, Business, and Mixed Messages

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Corporate support is very important to professional sports. Corporations provide partnerships, advertising, and group ticket sales that bring in a significant amount of revenue for teams. While individual fans are the face of fandom, corporations do the heavy lifting in…

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Marketing Kevin Kiermaier

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A few weeks ago, Marc Topkin of the Tampa Bay Times wrote a very interesting article on Kevin Kiermaier. Topkin explored Kiermaier’s popularity and growing market allure. According to Topkin, Starting small, Kiermaier is slowly getting the attention of local…

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